Rules and Context
A compelling article from Andy Rutlidge.
Among the more counterintuitive characteristics of art and design is the fact that these endeavors are governed by rules. The rules of artistry (and therefore design) are inviolate and unchanging. If you don’t obey the rules, your results will be boring, uninspiring, uncommunicative, and less than compelling. In short: poor art or poor design.
Please read.