Helmut Krone. The book.

“Every art director, copywriter, planner, account person and client should read it. It will make you better at your job.” – Paul Belford, Creative Review.

“This is a book about typography and photography. About the hijacking of European design theory… But mainly this is a book about The Idea. Challis’s book is a parade of huge, timeless ideas, how they came to be and what they meant.” – Marty Cooke, The One Club.

The Book.

“If you really want to be a great art director then this is the one art director you have to study. I really enjoyed it. It’s educational, instructive and most importantly, entertaining. A real tour-de-force.” – John Hegarty, founder partner Bartle Bogle Hegarty.

I must buy.

“Challis has set a standard that will be difficult to match… providing a rich portrait of context and marketing conditions that influenced the strategic directions the campaigns took.” – Anthony Vagnoni, Print magazine.

“Anyone involved in design or advertising should read this.” – David Stuart, co author of ‘A smile in the mind.’ and co-founder of the design group, The Partners.